Three Rules of Thumb for Marketing in Your Restaurant

Have you spent hundreds if not thousands of dollars on advertising and ineffective marketing that has given you little to no payback for your restaurant? Are you trying to drive new guests or increased repeat business and not sure how to do it cost effectively? When it comes to restaurant marketing, you need to follow some basic rules of thumb to guide you. Infact, if some high cost restaurant consultant or media company wants you to invest in their media idea.....here are three basis rules of thumb to live by:

Your marketing needs to be: Specific, Measurable and Cost Effective

While these rules of thumb don't tell you what kind of marketing is going to work for your restaurant......it will help you weed out the bad ideas that will provide no return to your business.