Don't Make This Mistake In Restaurant Marketing!

Would you agree that 80% or more of your restaurant traffic is coming from a repeat customer? If you are like most of the restaurant owners I meet, they will typically say at least 80% or more of their business is coming from a repeat or regular customer. In most cases we tend to ignore the fundamentals and not recognize that the repeat customer is the life blood of the restaurant. Think about it for a minute......whatever sales your restaurant achieved last year was from this majority customer. So instead of spending all your energy trying to get new customers......why not spend more energy on your repeat client. Think of ways to encourage them to come to your restaurant more often than they are currently doing. This should be an easier and more cost effective way to grow your sales than trying to entice a new customer. What this builds up to is the the fundamental rule that successful restaurant owners manage a clean database on who their regular customers. It's a pretty simple thought to say.....if you know who your best customers are...what they look like....where they live.....what they like to buy........you can build your business around satisfying these customers like never before along with using this information on where to find some new customers. The information you will get from managing a database about your customers is like a having a well of money. When you need to get your sales moving upwards....just go call on the well with your storng marketing offer. Let's face it....these regulars are a fan of your restaurant.....so they should be easier and more willing to listen to what you have to offer them.

Remember.....Database marketing is crucial in building sales!