Restaurant Marketing Tragedy: Who's Running Your Restaurant?

Who's running your restaurant? Is it you the owner running your restaurant?......or is the restaurant running you? I have a recent example of a struggling restaurant owner who is to say the least, marginally making it a go. This hard working mom who moved to Canada 6 years ago with a dream to own a business and provide an income for her family is not making any money and cannot get away from the kitchen. She knows she needs to grow her sales but is at an impass on how to do that. After discussing with her on how to move forward, the first thing she needs to do is understand that she has to force herself away from the restaurant to have time available to focus on sales and marketing of her business. I even suggested sacrificing $30.00 dollars in breakfast sales on a slow Monday is time better spent on creating $3000.00 dollars in fundraising sales through the local high school directly across from her business. It has to start with the mental mind-set that I am going to spend time every week working on my business and not working in my business. It's a subtle mind shift but very important if you are focused on growing sales for your restaurant. Here's the good news about pushing yourself to stop being just an employee in your business. If you can spend more time working on sales and marketing you are putting yourself ahead of your competition who are basically stuck in the same rut as your have been.

So as I stated earlier....are you running your restaurant or is it running you? Start by truly understand what key things you need to do everyday to grow your business and never stray from those key activities.